Dave was interviewed by a reporter from Goal.com to share his experience on United Breaks Guitars and Gripevine
United Breaks Guitars is a case of a company that refused to pay compensation for their mistakes and still got away with it. They exaggerated the amount of money they owed customers, so they would avoid paying out the fair amount.
Gripevine is a platform where consumers can get compensated for any grievances they’ve had with companies or brands. In this case, Dave’s team used it as a platform to spread their message about United Breaks Guitars and reach more people than just their own followers.
Dave Carroll was an unemployed musician who was denied a $100 repair on his guitar by United Airlines in 2016. As a result, he posted about his experience on social media, which went viral and led to a lawsuit that cost the airline $3.8 million. The whole ordeal made Dave one of the most influential advocates for social media activism.
Dave Carroll has a message for people like you: “Don’t ever give up.”
Dave Carroll, the founder of United Breaks Guitars, and gripevine.com is a website that allows people to post their complaints.
Dave is originally from Halifax, Nova Scotia and has been active in music for most of his life. From playing guitar in small bands to getting signed with a major label, Dave has always been focused on creating art and connecting with people through music. In 2004, Dave took his guitar to what should have been an easy weekend show in Toronto with his band. The airline broke his guitar when it was being checked into the overhead compartment on the flight back to Halifax. Dave got off the plane without a guitar or money to replace it and posted on gripevine about how United broke his guitars without giving him any compensation.
When Dave found out about this issue online, he was absolutely amazed by what he saw happening online–people using the website as a way to vent about everything from bad customer service experiences to corporate greed–and decided
Dave is a founder of the United Breaks Guitars, a social media website that uses celebrity interviews to raise awareness and money in genres like country and rock.
Dave talks about how his company got started and what makes United Breaks Guitars unique. He also shares insights on how the mission of their work has changed in the past few years.
In this interview, Dave from United Breaks Guitars chats about how he ended up on Gripevine and talks about their future plans.
We caught up with Dave of United Breaks Guitars on Gripevine to find out more about their experience so far:
“It’s been an amazing experience. It’s just so different than what I was expecting. I don’t know if you’ve seen it, but the platform is just a stream of happy people talking to each other – they’re sharing their stories, they’re sharing photos. So many people want to connect with one another.”
Dave, the founder of Gripevine, talks about what led him to create the social chat platform and how it has evolved since inception.
United Breaks Guitars was a real-world example of what Dave believes. He says that social media is one way platforms like this help people realize that they are not alone in their frustrations.
Dave also shares his thoughts on how he believes companies can best use social media today to have a positive impact on society by fostering empathy and understanding through stories, videos and GIFs.
Dave Carroll, the founder of United Breaks Guitars and Gripevine, speaks in a panel discussion at this year’s Gartner Symposium.
Dave Grohl, the lead singer of the band “Nirvana”, speaks about how he felt when United Airlines broke his guitar.
To learn more about United Breaks Guitars and Gripevine, watch this interview with Dave.