Publishing Media Creative Incorporated

Debbie Elicksen ~ Freelance Publishing Expert

September 24, 2014
by Debbie Elicksen
0 comments

Your Account Has Been Limited Case ID 8001512-104

When I received the email with this subject heading: Your Account Has Been Limited Case ID 8001512-104, my first thought was to delete it, knowing full well this is not from PayPal.

But then I decided that perhaps I should show an example of what a phishing scam looks like, so you can see first-hand WHAT NOT TO CLICK ON.

First of all, check out the return email address first. It does not say @paypal.com, and if it did, PayPal will never email you with an issue or get you to click a link.

PayPal-phishing

 

PayPal has an email set up specifically for this kind of occasion. Whenever you receive a suspicious email purporting to be from PayPal, forward the whole message here: spoof@paypal.com. This is how they shut the bad guys down.

I did just that with the email above and immediately got this response from PayPal — the REAL PayPal:

From @spoof@paypal.com
Hello Debbie Elicksen,
Thanks for forwarding that suspicious-looking email. You’re right – it
was a phishing attempt, and we’re working on stopping the fraud. By
reporting the problem, you’ve made a difference!
Identity thieves try to trick you into revealing your password or other
personal information through phishing emails and fake websites. To learn
more about online safety, click “Security Center” on any PayPal webpage.
Every email counts. When you forward suspicious-looking emails to
spoof@paypal.com, you help keep yourself and others safe from identity
theft.
Your account security is very important to us, so we appreciate your
extra effort.
Thanks,
PayPal
This email is sent to you by the contracting entity to your User
Agreement, either PayPal Ince, PayPal Pte. Ltd or PayPal (Europe) S.à
r.l. & Cie, S.C.A. Société en Commandite par Actions, Registered Office:
5th Floor 22-24 Boulevard Royal L-2449, Luxembourg RCS Luxembourg B 118
349.
PayPal always sends a subsequent follow up email to remind you about how phishers try to infiltrate your computer:
Dear Debbie Elicksen,
Thank you for being a proactive contributor by reporting
suspicious-looking emails to PayPal’s Abuse Department. Our security
team is working to identify if the email you forwarded to us is a
malicious email.
Paypal Will Always:
– Address our customers by their first and last name or business name of
their PayPal account
Paypal Will Never:
– Send an email to: “Undisclosed Recipients” or more than one email
address
– Ask you to download a form or file to resolve an issue
– Ask in an email to verify an account using Personal Information such
as Name, Date of Birth, Driver’s License, or Address
– Ask in an email to verify an account using Bank Account Information
such as Bank Name, Routing Number, or Bank Account PIN Number
– Ask in an email to verify an account using Credit Card Information
such as Credit Card Number or Type, Expiration Date, ATM PIN Number, or
CVV2 Security Code
– Ask for your full credit card number without displaying the type of
card and the last two digits
– Ask you for your full bank account number without displaying your bank
name, type of account (Checking/Savings) and the last two digits
– Ask you for your security question answers without displaying each
security question you created
– Ask you to ship an item, pay a shipping fee, send a Western Union
Money Transfer, or provide a tracking number before the payment received
is available in your transaction history
READ!
Any time you receive an email about changes to your PayPal account, the
safest way to confirm the email’s validity is to log in to your PayPal
account where any of the activity reported in the email will be
available to view. DO NOT USE THE LINKS IN THE EMAIL RECEIVED TO VISIT
THE PAYPAL WEBSITE. Instead, enter www.paypal.com into your browser to
log in to your account.
What is a phishing email?
You may have received an email falsely claiming to be from PayPal or
another known entity. This is called “phishing” because the sender is
“fishing” for your personal data. The goal is to trick you into clicking
through to a fake or “spoofed” website, or into calling a bogus customer
service number where they can collect and steal your sensitive personal
or financial information.
We will carefully review the content reported to us to certify that the
content is legitimate. We will contact you if we need any additional
information for investigating the matter. Please take note to the
security tips provided above as they may help to answer any questions
that you may have about the email you are reporting to us.
Help! I responded to a phishing email!
If you have responded to a phishing email and provided any personal
information, or if you think someone has used your account without
permission, you should immediately change your password and security
questions.
You should also report it to PayPal immediately and we’ll help protect
you as much as possible.
1. Open a new browser and type in www.paypal.com.
2. Log in to your PayPal account.
3. Click “Security and Protection” near the top of the page.
4. Click “Identify a problem.”
5. Click “I think someone may be using my account without permission.”
6. Click “Unauthorized Account Activity.”
Thank you for your help making a difference.
Every email counts. By forwarding a suspicious-looking email to
spoof@paypal.com, you have helped keep yourself and others safe from
identity theft.
Thanks,
The PayPal Team
***********************************************************************
Please do not reply to this email. If you need to follow up, please
follow the steps above to access your account and utilize the Contact Us
resources from our site.
***********************************************************************
So when you receive an email from PayPal, eBay, or your bank that tries to alarm you by telling you your account has been limited or compromised, 100% of the time it is a phishing scheme to infiltrate your computer to steal your passwords, money, and maybe your identity.

September 19, 2014
by Debbie Elicksen
0 comments

Tell A Story With Photographs On SlideShare

slideshare

If you’re like me, you have a gazillion pictures you’ve taken over the years. Some of them may be quite good. Even if they’re not, chances are they tell a story.

While you may have shoe boxes full of physical prints and negatives that haven’t quite made it to the scanner, if you are now using a digital camera and have amassed a gallery, here is a way to make a cool presentation and show off your talents, for free.

So how about showcasing your photographs on SlideShare?

Open up a blank PowerPoint presentation. If you don’t have Office software on your computer or device, just go to Google Drive and open up a blank presentation. Start playing.

After much gerrymandering of text boxes and blank space, I figured out that if you want a picture to take up the whole slide, upload the picture when you format the slide’s background (right-click on a blank slide and click the format background option). Then you can insert a text box.

Then after you save your completed presentation in PowerPoint (keep it in that format if you should ever want to go back and revise), save it again as a PDF.

Go to SlideShare.net and upload the PDF. Fill out the title, description, and tags. Go back to edit it if you want to add any videos you might have shot that fit the presentation.

Here are some examples of photograph presentations I recently added to SlideShare.

September 12, 2014
by Debbie Elicksen
0 comments

Rock Opera Til You Drop

Black Label Society

Black Label Society

Rock operas. It became a new concept in the 1970s, that rock music coupled with a film, could further embed rock culture into a bigger market share of mainstream. Rock opera is storytelling amplified with guitar licks.

The first rock opera is in debate, but for most people, it is The Who’s Tommy that comes to mind.

The following are my favorite rock operas.

I traditionally listen to Jesus Christ Superstar at least a couple of times every Easter. It is hard to imagine anyone else but Ted Neely playing the part of Jesus. However, on the album, that part is sung by Ian Gillian.

Heavy Metal hasn’t actually been classified as a rock opera, but it is storytelling through the backdrop of metal.

Jeff Wayne’s War of the Worlds hasn’t really been classified as a rock opera either, but I’d still put it into this category. It is a brilliant piece of work.

September 2, 2014
by Debbie Elicksen
0 comments

As the Spam Turns, Episode 3

Storytelling can come from the most unusual places. Take a look at this month’s drama series from the spam folder.

As the spam turns Sept 2-14

Calm down the young woman. That day for his work. Himself from john came through.

Exclaimed terry watched from one more. Winkler with me how many times!

Exclaimed terry watched from one more. Winkler with me how many times that. Inside her work at lea.

Nothing and half an important. Same thing that mean to stay calm. Sorry we were trying not going.

Leaving you love for once. Other than me from here. John called us out their.

 Stay tuned for another compelling episode of As the Spam Turns by Debbie Elicksen.

 

 

July 26, 2014
by Debbie Elicksen
1 Comment

Take Control of Your Own Publicity

multi-media ad

By Tanya Lee Howe

As an editor who specializes in nonfiction books, I’m lucky to work with people who are experts in their fields. I learn a lot from the business and legal topics these authors explore in their writing. Sometimes, the subject matter really hits home for me and provides me with a new avenue to explore in my own business.

Recently I was able to work on Debbie Elicksen’s book, Publishing and Marketing in the Digital Age. After my first read-through of the book, I realized there is so much more I need to be doing to increase public awareness of my digital profile to promote my own books.

Many writers still go through traditional publishing houses to publish their books. Most authors receive no more than 10 percent of the retail price (e.g., Amazon sells the book for $14, the writer receives $1.40 per book sold). The other 90 percent of the book sales goes into the publishing house for editing, distribution, marketing, and publicity.

If an author self-publishes, he or she can make up to 70 percent per book sold; however, the person has to take care of his or her own marketing and publicity along with the distribution and editing. It’s hard to get connections in newspapers or magazines in order to get the information out there. Newspapers, magazines, television, and radio are the areas in which publicists at traditional publishing houses focus their efforts on getting their authors noticed. Unfortunately, nowadays these are not the best areas to get notoriety. The place to be is online with a strong presence.

Debbie’s book taught me to take control of my own publicity, which is to make sure I have a website that I update on a weekly basis to keep viewers returning. Every topic I explore on my site needs to be focused on my area of expertise, which is Alzheimer’s awareness. Whether I post a topic or ask someone to guest post, my readers know what to expect when they return. They know my topics won’t stray into what I had for breakfast or why my cats are the best in the world. The readers want information about caregiving, working with a loved one who has Alzheimer’s disease, or where they can go for help. Being consistent and keeping my web presence current is important to establishing myself online.

Using the tips from Debbie’s book, I’m beginning to build more of a following on Twitter and eventually I’ll branch out to some of the other areas Debbie has suggested. I have also reached out to other authors asking if they would like to guest post on my website which has led to me working with an author to co-write some caregiving articles for magazines.

The small steps I’ve taken so far, by using Debbie’s advice, have shown results already. One of these results was Debbie asking me to write a guest post on her website, which is an honor and an opportunity I’m grateful for. If you are self-publishing your work or going through a traditional publisher, please pick up Debbie’s book and learn to take control of your own publicity. Trust me, it’s worth it.

About the author: Tanya Lee Howe is the author of Supporting Parents with Alzheimer’s; and the co-author of Changing Your Name in Canada and Start & Run a Tattoo & Body Piercing Studio. You can find her at www.tanyaleehowe.com or on Twitter at @TanyaLeeHowe.

July 6, 2014
by Debbie Elicksen
0 comments

Social Media Isn’t One Size Fits All

social-media-share  Social media is like writing a book.

  1. Plan your pitch. What do you want to accomplish and how do you want to be perceived?
  2. Draft a road map to figure out what your message is and how it’s going to flush out.
  3. Determine who your preferred audience is and where they live (in cyberspace).
  4. Do some research: Who are the social media thought leaders? What are general best practices for social media overall and for each of the platforms?
  5. Edit your work. There are enough examples of poorly thought out posts with bad grammar and spelling. Don’t be that guy or gal. Would you hire them? Exactly.
  6. Be mindful of copyright laws. Name your source. Don’t plagiarize.
  7. Be original. Nobody wants to read or see the same stuff all the time.
  8. Tap into trends and what’s hot, but don’t let that define you. Those things grow old overnight.
  9. Stay on top of your game. The only way to be a good writer is to write and practice good writing. The only way to get better at social media is to participate often.
  10. Customize your posts. Don’t make each platform a carbon copy of the other. Once you publish a book, that’s it. You can update it, have an abridged version, but if you write the same text in a five-book series, people will turn away.

July 1, 2014
by Debbie Elicksen
0 comments

Story-centric Marketing

nasa-on-a-tablet

NASA on a tablet

Transmedia is not about pushing content out through various forms of media. It’s not about viewing on multiple devices. It’s not about taking different characters and giving them a voice outside of the main story. It isn’t about getting the audience to engage and bring the conversation about the product to new heights.

It is all of the above.

What transmedia truly can be described as is that it is story-centric marketing.

Transmedia must begin with the story, and the story must have strong characters that can carry the message to other platforms on their own.

Nuno Bernardo is an award-winning and Emmy-nominated producer, founder and manager of beActive Entertainment. He is also the author of the book Transmedia 2.0. He reminds us that audiences are drawn to products they can resonate with and reinforce their own sense of identity. 

Let me repeat that: audiences are drawn to products they can resonate with and reinforce their own sense of identity. This is why stuff goes viral. This is why social media became a thing. People crave a connection. Transmedia marketing brings the audience into the story and lets them rewrite it.

But in order to do it right, you need the following:

  • Compelling characters
  • An exciting and convincing storyworld
  • A strong storyline with clearly defined points.

The following interview with Bernardo dives into this deeper.

http://youtu.be/HC1puexatik

Virtual Newsmakers: Nuno Bernardo and Transmedia 2.0

June 28, 2014
by Debbie Elicksen
0 comments

Business Cyberbullying = Toxic Crap

cyberbullying-manure

 

More on the Book Publishing Process

This probably won’t be the cover for my next book with Self-Counsel Press, but then again, it could be. Those who have experienced business cyberbullying have seen a lot of toxic crap under their name. After a while it starts getting old, just like the cat or dog poop in this photo.

So while I await the galley proof (a preview copy of the laid out version of the book Publishing and Marketing in the Digital World), I have since submitted the Table of Contents to the managing editor for approval and am now working on the first two chapters, which are due to the publisher by July 1.

One chapter down and one to go, I’ve come to the realization that when this manuscript is completed in August, I will have written three whole books in eight months. No wonder my blogging schedule is off kilter.

Write on.

June 8, 2014
by Debbie Elicksen
0 comments

Your Bread & Butter At Risk: Business Cyberbullying

bread-and-butter

 

I’ve just spent the better part of a Sunday afternoon researching the Internet for cyberbullying resources that DON’T refer to students and schools and parents. I think I can count on one hand how many links I’ve bookmarked (stories/blogs only) that relate to BUSINESS cyberbullying.

Think about it. A celebrity, athlete, corporate exec says something stupid, or maybe they don’t have to say anything at all — and Twitter, Facebook, and YouTube feeds light up with hate posts and assault the individual (or business) with words. That, my friends, is textbook cyberbullying. 

But when you search for resources that refer specifically to business cyberbullying, not a whole lot shows up.

Of course, there are crossovers between the classroom and the boardroom with respect on how to deal with some of the issues. But for the most part, the schoolyard doesn’t have the added impact of commerce and trade.

This is why I pitched Self-Counsel Press to do a book on this.

Here are some links I found today: Cyberbullying is becoming a common problem in the workplace as employees use texts and emails to attack their colleagues, psychologists say

How Businesses Can Stop Cyber-Bullying and Online Harassment

Cyberbullying Is Not an Olympic Sport

Gwyneth Paltrow Calls Internet Trolls ‘Test of Our Emotional Evolution’

Rebecca Marino is not alone as a cyberbullied athlete

I’m afraid that is it. I am still searching and will keep changing the keywords to try and draw in new links. But in the meantime, it doesn’t take a rocket scientist to figure out — especially if you are in any form of online media, have read an article online, or have visited your favorite YouTube video, that cyberbullying is a thing not reserved for just students and classrooms. It affects every businesses’ bread and butter if they should become the target.

 

June 2, 2014
by Debbie Elicksen
1 Comment

The Traditional Book Publishing Process and the Pitch

traditional-book-publishing-process

More on the traditional book publishing process. The finishing touches are underway on the book Publishing and Marketing in the Digital World as Self-Counsel Press tweaks it for the upcoming galley copy. 

Meanwhile, I pitched them a new book: Business Cyberbullying and How to Fight Back. 

The moral of this video is when you have developed a relationship with your publisher, not all your pitches may get accepted, but the pitch process can be less formal than your first one. Even so, you need to have your stuff together for them to be able to accept it.