My first mobile device was a tablet. It was also my first journey into the experience of apps. After all the commercials and blogs I had seen, I couldn’t wait to see this device wow me off the screen. Two years later, my app experience hasn’t changed.
After shopping in the app store for the most needed apps: Facebook, Gmail, YouTube, Google, etc., I started sifting through the categories and downloaded a ton of publishing, media, and creative content apps.
Having been a subscriber to the NFL Sunday Ticket, I couldn’t wait to open the Atlanta Falcons and the NFL apps. In stunned disbelief, I saw that they were the equivalent of a static website in mobile, except stickier in moving from tab to tab. So the only time I opened the NFL app was on game days to keep tabs on the other scores. FoxSports.com was a much better user experience and even had/has interactive live play-by-play, where you can watch the ball move down the field. The NFL app has improved quite a bit by adding video, features, etc. Considering the innovation of the NFL and the NFL Network, I very much expect the app to be over the top.
Newspaper and other league apps were actually worse than the early NFL app. They had way less information than you would find on a website — a third-party basement blogger website. I deleted all of them. Radio, movie, and TV? Your app sucks. I am somewhat resentful of the time wasted in downloading them. The only news app that still exists on my tablet is Al Jazeera.
Then there are apps I loved using in the United States that will not operate in Canada. I’m talking about you, Pandora.
In 2013, there were 102.062 million apps downloaded worldwide, according to Statista.com. But only 90% of apps are downloaded once. That means once an app is downloaded, the user saw it didn’t meet their expectations of coolness or content, so they never visited it again.
Maybe we shouldn’t be too surprised about this. After all, few industries and schools have caught up to technology. So if you’re looking for something that gives you an interactive Angry Birds-type of experience, you’ve got to download a lot of toads before you find that prince of an app.