So you want to publish a book. Does it really have to be a print book? Before you think about what format you will publish your book in, consider this: print is an expensive decision, whether you go direct to a printer or use a print on demand firm. The cost of print can be even higher if you don’t know where to go. Companies that specialize in book printing will save you a ton of money. If you use a real bonafide print firm, YOU own your books. The number you print will depend on how many you figure you need for marketing purposes. A print on demand firm (Lulu, iUniverse, CreateSpace, etc.) are not printers nor are they publishers. They are vanity presses and you do not own your files. Anyone with a computer and desktop publishing software can pass themselves off as a print on demand company, so buyer beware. Any sales line that sounds too good to be true, is. Think about who your target reader is. If your book is for children, are they really going to pick up a print book anyway? If your kids grew up with interactive software, that is a clue on what will attract them in a book. E-books are outselling print books because most of us have discovered that traveling with a Kindle is so much easier than lugging a book. Book publishing is not for the feint of heart. It can be expensive, and it is not easy. Then once you figure out the product, you need a marketing plan. Today there are numerous options and unless you create a cool interactive app with tons of features, any other format will be cheaper than print.